The Secret of Success
Much has changed since the invention of the Internet. Reporters move faster. They have easy access to information, and are constantly bombarded with new information. No longer can a PR firm pitch clever ideas and expect journalists to drive the story.
PR work now requires packaging entire stories that are compelling, comprehensive and credible. They include background, history and well-informed sources. Spokespeople need to be prepared with talking points that suit the story. When these elements go astray, journalists disengage, and the campaign falls flat.
At In The News PR, we package stories in ways that reporters prefer. It makes their job easier, and compels them to return for more. Our expertise includes press release creation and distribution, press conferences, trade publications, media interviews, red carpet appearances, media training, broadcast preparation, story pitching, crisis communications and social media content creation.
We can provide these unique services for your brand and your business. With over 25 years of developing media relationships we can get your business In The News!